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Gianni Morandi for Cinema e Ambiente Avezzano

It seems that the message of Cinema e Ambiente Avezzano is working great by far, exceeding the city boundaries.
One of the greatest Italian artists (as well as influencer, we could say) decided to embrace the message launched by the organizers of the festival by wearing the official ecological t-shirts of the event. The artistic director Paolo Santamaria explains “We wanted to reify a message and, above all, a discomfort, we needed to make a reflection tangible. Therefore, we summarized this in some drawings, in some concepts with a perky visual impact but with a bitter aftertaste. I met Gianni for work, a couple of weeks after the end of the Festival; I gave him and Anna our t-shirts as a gift, claiming that they would come in handy on his long sports runs. Apparently, he liked them a lot, testifying that there is a young Forrest in each of us “.

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Iniziativa realizzata con il contributo e il patrocinio della Direzione Generale Cinema e Audiovisivo del Ministero della Cultura (MIC)

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